$33,000 of band merchandise sold in April!
Congrats to all the bands who are successfully using Bandzoogle's store feature. April was our member's biggest month on record, with $33,000 of total store sales!
Here are some tips to help you improve your website's sales.
- Have your store page clearly labelled. Having a separate page called "Store" is better than adding the store to a page with other content.
- To have sales, you first need to have visitors to your site. Bands with the most sales were not the most popular in terms of total visitors, but they had a consistent flow coming in on a daily basis. Gigging often, printing your site address on posters, and linking to your site from your MySpace page are just some tips to increase your site visitors. There are more promo tips in the HELP section.
- A quality product is important. Whether you are selling band T-shirts or MP3s, it is important that whatever you put your name is is the best possible quality. For clothing it means using good stock shirts, and having a design that people will want to wear (check out threadless.com to see some great designs). For MP3s, it means having a clean recording of your music that is mastered by a professional.
- Make fans feel like they are part of something special. Their purchase lets you keep writing and creating -- let them know this! A short thank you message above your store, or just in a nice note after purchasing goes a long way.
I'll post more tips on using the store effectively in the coming weeks, including interviews with some of the top selling Bandzoogle artists.
POSTED BY CHRIS, May 16, 2008
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